Business Force Multipliers!

There is a concept in the military called a forcegrowth of broadband internet connectivity. You can
multiplier. This is anything that increases thenow download, in minutes, a file that once took
effectiveness of the military unit. Like a machine gunhours. You can even surf the internet wirelessly from
verses a single shot rifle. The machine gun is severalanywhere in your city!
times more effective than the rifle. Thus, theYour internet connection can carry all of your data
machine gun can take the place of a whole group ofand your telephone needs.
riflemen.Large corporations pay thousands of dollars to install
The main force multiplier of the modern businessand maintain elaborate telephone systems to service
world is technology, and computers are ourtheir customers. Several companies offer Internet
machineguns.Phones that provide the small business community
Technology allows the small business owner towith the same service for a relatively low monthly
compete with big corporate organizations. Consider.fee.
Force Multiplier OneOne example is Virtual Office from Packet8. This
We all know how the desktop PC has changed theservice allows you to present a stronger, more
way we do business, but have you really looked atprosperous front to your customers. Virtual Office
how it can increase the productivity of your office?offers features such as automated call routing and
Simply connecting your computers together into avoice mail. Many other companies exist that offer the
local area network (LAN) can greatly increase yoursame service.
employees' ability to communicate, while reducingForce Multiplier Three
overall costs.Our last force multiplier is desktop publishing. Do you
Since most computers sold today have networkneed a brochure, a sales letter or a display ad for
cards installed, all you need is a router to create youryour new marketing campaign?
own LAN. Several manufacturers offer routers forIn the past, you would have to hire someone to
under $60.00.write the ad, letter or brochure, and then hire
Once installed, your computers will be able to talk tosomeone else to do the design work. Next, you
each other. Now you can really start saving money,would have to hire someone to do the printing. All of
while increasing productivity!that hiring sounds like money flying out of your bank
Say you have five employees. Naturally, all of themaccount to me!
need their own printer. What do you do? Without aNow you can hire the writer and handle the design
LAN, you would have to purchase each of them awork and printing yourself. Desktop publishing
printer. You could purchase five deskjet printers for asoftware makes this possible.
total cost of $800.00 or more. Then you wouldYou can save huge amounts money using this
discover the hidden costs! The cartridges! Ouch, theysoftware, and still produce quality advertising and
are expensive!marketing materials. Microsoft Publisher is one
Instead, you use your LAN to allow your employeesprogram that will greatly increase the quality and
to print to one printer. Since you are only buying oneprofessionalism of your products. Many others exist.
printer, you can purchase a nice laser printer. TheThe power of the force multiplier does not stop
toner cost on one laser printer is considerably lesshere, diligently search for opportunities to apply this
expensive than the replacement ink costs of fiveconcept to your current operations. Combine
deskjet printers!activities where possible, proactively look for chances
Do not forget to put it close to where you sit soto make one piece of technology do the work of
you can monitor what your employees are printing.two, three or more.
This same concept applies anytime a group needsLet technology work for you; invest in it the same
access to the same resource.expectations you do in other areas of your business.
Force Multiplier TwoTreat it like an employee and demand its best!
One of the greatest advances, in technology, is the